Here's an article I read yesterday that you may want to build off of, distinguish with your own ideas, etc. Anna is a great writer and has very interesting and appealing thoughts. She does not seem to engage back with commenters, FYI. It annoys me but I suspect she's been attacked so often that she just doesn't. https://medium.com/@annamercury/you-shouldnt-be-allowed-to-own-a-company-you-don-t-work-for-389e4972af76