I started noticing the ads that they started running a few weeks or so before the SB. Like you, I liked the messages that I took from them but have wondered whether the actual motivation goes beyond the group's stated purpose or goal of "sharing Jesus’ image authentically." One of the group's biggest backers is the billionaire that owns Hobby Lobby. "Green’s company Hobby Lobby won a Supreme Court decision in 2014 in which it argued that the company’s religious beliefs enabled it to avoid providing a full range of contraceptives to its employees at no cost, as is required by the Affordable Care Act. In 2021, Hobby Lobby lost a case it had brought in Illinois in a battle over which bathroom a transgender employee is allowed to use."