Lead by example — I deliver my message in my stories by telling my story in the first-person narrative. I find that first-person writing is more effective--at least that’s what I want to read. I highlighted lots of great messages in your story and skipped right over the instruction manual sections. You're a coach (apologies if I'm wrong), so I get it. Most readers are not and never will be clients and may better receive your message from a different narrative voice.

Please Stop Telling Readers What To Do