Re the advertising, your math is off as you didn't divide by 1,000, and anyway, I had a similar thought the other day so I imagine lots of others have too, and I also think that running ads in our stories for non paying members makes some sense but that it would make our stories that those of us write because we care about our product and message very annoying to read, as I have noticed on sites like elephant journal, and I'm sure medium is considering doing it based on that survey they ran several months ago that had every cry baby screaming ageism and nationalism when it was clearly designed as a demographic survey for the group that advertisers target the most, and if medium does take in adv revenue it will keep far and away most of it for itself while making it look like it shares it