Reminds me of the stories I used to hear about Filene's Basement, where it ocurred all year long. https://www.wbur.org/news/2011/12/16/filenes-basement-4 and then there was the annual wedding dress sale, https://www.racked.com/2010/8/3/7792195/screaming-grabbing-shoving-mayhem-wedding-dress-mayhem-at-the-annual